Caesars Entertainment wanted the look and feel of their corporate site to mirror the experience and excitement of their properties, while also driving the business message that Caesars is an industry leader in the hospitality and gaming space. Bounteous needed to surface a specific part of the Caesars story for a non-consumer audience. It was important to increase functionality for key partners and collaborators of the brand across various content areas and for various devices.
Caesars Entertainment
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Senior Visual Designer responsible for creating all components, visual look, and feel and helped facilitate the discovery workshop.
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Sketch and InVison
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The new site represents the Caesars brand inside and out: from the contemporary, responsive design to streamlined internal operations.
• Modernized digital experience for a corporate audience
• Streamlined content flow and functionality•
Leveraged AEM investment and standardized content management
Consistency and Authoring
Stakeholder alignment was achieved through a series of reviews, interviews, and collaborative workshops. The Caesars Entertainment brand story is featured by showcasing its rich history, diverse properties, core values, and user-specific news
in an easily navigable experience.
A robust component library was designed and built to ensure consistency and easy content authoring. By restructuring their information architecture, users can quickly find the content they want. This enhanced content flow also positions the Caesars Entertainment team with minimal maintenance.
Templates & Components
We created 5 new templates specific to the corporate website. We went above and beyond when re-using these components by adapting them into better user experiences and ideal design solutions. Additionally, the new templates and components we’ve created can be reused for future projects.
The templates are;
Category Landing page: A primary section overview page that provides clear paths for users to get to relevant content within a section.
Sub-Category Landing page: A second-level page for a category that is focused on providing a general narrative and overviews for more detailed content.
Sub-Category details page: A second or third-level page for a category that is focused on content details.
Blog post: A template for all blog posts that displays all content applicable to the post, including text, images, header, links, related articles, and social sharing.
Standard page: A freeform page that can be a child of a category or stand-alone content.
