Bluegrass Cellular

A personalized and seamless experience.

One omnichannel experience for every user, serving personalized and relevant content and anticipating users’ wants and needs. Demonstrate Bluegrass’ strong customer service, and on a unified journey from brand discovery to transaction.

  • Senior Visual Designer responsible for creating and delivering pixel-perfect design comps.Senior Visual Designer responsible for creating components, visual consistency, and a design system.

  • Sketch and InVison

Consistent User Experience

Delivering a compelling visual direction and design system that can scale by utilizing a component library so the design is consistent and seamless throughout. This focused on the user’s needs and expectations, users can quickly complete tasks they need.

Tools to Enable Self Service

Whether in-store or online, users are guided to find the product they need. The site provides users with tools, like the plan widget that allow the user to interact and see what the plan cost would be per phone.

In order to reduce calls to customer service and save them a trip to the store, the website is a comprehensive source of truth for both users and sales associates to reference. Featuring Customer ratings, reviews, and FAQs help users get the information they need on specific products.